What you can do with CRM
The simple answer is almost anything.
But that can also be the downfall of many a CRM project.
You need to know where you want to start and build from there. In fact, there’s a risk that being over-ambitious will doom your deployment from the outset.
However, in building your system you also need to establish a platform that will leave the door open to further development and allow you to achieve integration across different departments within the business.
The days of CRM simply being a glorified rolodex are long gone.
It’s all about developing a better understanding of your customers from every perspective – sales, operations, customer service, marketing….
What do you need to know about your customers to make you more effective as a business – and, of course, help you deliver a better experience for those customers and more like them?