
Microsoft Dynamics CRM
Providing your people with the right tools
to improve their impact on the business
Microsoft Dynamics CRM 2011 is the next generation of customer relationship management. With its dynamic interface, Microsoft CRM Dynamics 2011 will deliver the power of productivity through familiar, connected and intelligent experiences for users both inside and outside of the business.
Familiar experience
Next-generation Microsoft Outlook experience. The best Microsoft Outlook client experience yet enables CRM information to take full advantage of native Outlook functionality including previews and conditional formatting.
Next-generation Microsoft Outlook experience
Microsoft Office experience
Role-Tailored design
Advanced user personalisation
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Microsoft Office experience. New contextual CRM Ribbon for Outlook and browser clients delivers consistent Microsoft Office navigation and user experiences.
Role Tailored design. Role-based forms and views ensure business professionals have fast access to the relevant information that they need and are prevented from seeing data that they are not authorized to view.
Advanced user personalisation. Create personal views, add commonly used records and design personal dashboards to measure performance.
Connected experience
Contextual document libraries. For organisations with Microsoft SharePoint Server, people can easily provision SharePoint document repositories and embed directly within Microsoft Dynamics CRM.
Contextual document libraries
Cloud development
Solution management
Microsoft Dynamics marketplace
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Cloud development. Developers can develop and deploy custom code for Microsoft Dynamics CRM Online using powerful tools, such as Microsoft Visual Studio. Powered by .NET Framework 4, they can also incorporate Microsoft Silverlight, Windows Communication Foundation and Language Integrated Query into their cloud solutions.
Solution management. Solution developers can easily create, manage and help protect solutions from creation to distribution through versioning, dependencies and security features.
Microsoft Dynamics Marketplace. Customers can quickly find, download and apply custom solutions and extensions embedded within Microsoft Dynamics CRM.
Intelligent experience
Inline data visualisations. Business professionals using Microsoft Dynamics CRM 2011 can quickly create and share inline charts with drill-down intelligence to visually navigate data and uncover new insights.
Inline data visualisations
Real-time dashboards
Flexible goal management
Guided process dialogs
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Real-time dashboards. Businesses can rapidly configure multiple real-time dashboards to actively monitor business performance and improve decision-making.
Flexible goal management. Businesses can define key performance and business health indicators to track and measure progress against any organizational goal or metric.
Guided process dialogs. In addition to automated processes, businesses can provide its employees with step-by-step guidance through any business process or interaction.
Microsoft Dynamics CRM 2011 can be deployed both on-premise and cloud-based to ensure that your staff have the tools they require to increase productivity, improve customer satisfaction, and most importantly close more deals, no matter where they are.
Key features in Microsoft Dynamics CRM 2011 include:
Sales Productivity
- Maximise the value of relationships
- Track and manage sales interactions across multiple channels
- Automate processes to increase sales productivity
- Maximise sales pipeline visibility and insights
Customer Care
- Maximise customer loyalty and lifetime relationship value
- Enable multi-channel interaction management
- Drive efficiencies and consistency in process execution
- Use insights to deliver differentiated customer care
Marketing Effectiveness
- Target the right campaigns to the right audience
- Quickly orchestrate campaigns across multiple channels
- Automate key processes (lead qualification, approvals, etc)
- Effectively track marketing impact and discover insights
Extended CRM Applications
- Enhance the value of all relationships
- Improve business relevance and fit
- Drive operational excellence
- Increase business insights





