It’s widely acknowledged that the membership sector is experiencing a period of transition.
Like any customer group, members have an increasing propensity to self-serve both in the way they access information and in the way they manage their personal profiles online.
What’s more, the consumerisation of technology has raised expectations across the board.
The challenge for any membership organisation is to create the operational efficiencies that allow them to free up resources to meet the challenges.
Seamless and effective application of the technology that underpins the core business of the membership organisation will in turn facilitate the adoption of technology that adds the value to maximise retention and attract new members.
Automated renewals; simple online payment options; reconciliation of payments; email integration; paperless events; priorities may vary from one membership organisation to another but frustration with the limitations of existing systems is likely to be common to most.
Ultimately, success will be dependent on understanding and delivering against what’s relevant to current and future members.
There are no magic bullets, but we’re confident that TSG Tribe will help you achieve both.