CRM (Customer Relationship Management) is all about building relationships with existing customers at the same time as attracting new clients. Properly implemented a CRM solution will provide one central place to store all information relating to customers and reduced duplication of effort, ultimately improving the productivity of an organisation. This means that irrespective of what department an individual works in, they will have access to the same information.
The benefits of implementing Microsoft Dynamics CRM in the retail businesses include:
- One centralised source of information
- Improved communication
- Streamlined internal processes
- Improved level of customer service
- Better understanding of customers
- Better targeted marketing campaigns
- Increased competitive advantage
Microsoft Dynamics CRM helps retailers develop compelling product and service offerings, create and manage a customer loyalty program, and optimize the client management life cycle to drive more business success.
By sharing real-time information across different departments and systems, Microsoft Dynamics CRM helps staff deliver better customer service. With good quality information about every customer, you can combine the personal touch with efficiency. The result? Better customer service. More customer loyalty, more customers, and more profits.