Modern CRM software such as Microsoft Dynamics CRM and Sage CRM, as well as integrated solutions such as Sage 200 and Microsoft Dynamics NAV provide a structure and a process for managing sales leads.
When you're in the early stages of investigating CRM software or starting out on a CRM project, you need some idea of how long the project is going to take. We outline key factors your business needs to consider to ensure successful deployment of your CRM system and to be able to accurately define the project timescale.
Choosing the right CRM business partner is not just about making the implementation process as smooth as possible; it's also setting up a productive professional working relationship that should last well into the future.
Competitor analysis using your CRM system can give you a significant competitive advantage and this could be pivotal to success.
When CRM systems are properly implemented, the results can be outstanding. But, for a variety of reasons, CRM projects sometimes fail. So, here we outline the TSG Top Ten 'Do's and Don'ts to ensure the success of your CRM project.
In XRM, the 'X' can be replaced with anything. XRM provides a structured way to store and access information, provide better customer service, make more informed business decisions and ultimately ensure long term profitability.
The "customer" part of the term CRM can be misleading as the strategy process and benefits apply equally to the management of any relationship, irrespective of who the relationship is between. Microsoft has branded this concept "xRM" - a platform which enables you to manage any and every relationship within and outside of an organisation.