Mediaworks capitalises on growth and invests for the future

Newcastle based creative search agency Mediaworks has made a substantial investment to internal IT systems — improving efficiencies and productivity across the business.

The enhancement follows a period of sustained growth and has been implemented to help manage the ever increasing customer base as well as bring the business’ functions together into one unified system.

Founded in 2007, Mediaworks is a specialised online marketing company with a results-driven approach to search engine optimisation (SEO), pay per click (PPC), conversion rate optimisation (CRO), online reputation management (ORM) and digital marketing.

With two main arms to the business in sales and service delivery, and an office in London, Mediaworks turned to national IT expert Technology Services Group (TSG) for a solution built on Microsoft Dynamics CRM that would bring the business together and help manage the anticipated further growth.

Gary Smith, Mediaworks’ Operations Director, explained “TSG impressed with their approach to the project and showed that they had the right knowledge and skillsets through their references and industry accreditations. Their relationship with Microsoft as a Gold Status Partner was crucial in identifying the right solution that would suit our needs within the business whilst minimising impact.”

TSG Customer Relationship Management (CRM) Specialist Jordan Wheat added “With two very different systems being used across the business, the Microsoft Dynamics suite of CRM and NAV offered the most sensible solution. The two easily integrate with each other, which helps limit the pain of any change over and the need to retrain the users. The service delivery and sales teams can now access the same database with communication between the two also joined up. This will help reduce duplication of effort throughout the business instantly.”

Microsoft Dynamics CRM is one of the leading tools available for customer relationship management and integrates seamlessly with the familiar suite of office products. Designed with mobility in mind it is renowned for its accessibility, ease of use, and flexibility, which helps businesses be more productive.

Smith continued: “It’s clear that Microsoft Dynamics CRM will make a huge difference going forward. It will provide all of the customer information we need to everyone in the company at the same time whether in the office, or on the road. This in turn will improve the customer experience and better relationships all around.”