Essential for marketers, Sage 200 CRM helps your team to plan, initiate and run marketing campaigns: from the simplest mail shot to complex coordinated marketing communications and strategies.

Experts at TSG will provide guidance to ensure that you make the most of sophisticated e-marketing tools to help you target the right companies, at the right time, and then manage, allocate and assign leads.

Track and measure campaign success with Sage 200 E-Marketing

From campaign activity tracking to measuring or analysing the effectiveness of campaigns, Sage 200 CRM has the potential to make a significant impact on marketing results. You can launch campaigns directly from CRM, managing templates on-line via the Sage E-Marketing Portal, and track responses back into CRM, reporting onbounce-backs, unsubscribes, opens and click-throughs.

When it’s integrated with data from the Sage 200 suite, you’ll be able to create marketing campaigns based on financial profiles, order information, and purchase history, allowing you to produce highly accurate ROI calculations for even better marketing measurement.