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Dynamics 365 and support for Silver Cross

Replacing legacy CRM software with a modern solution

The company

The Silver Cross story began in 1877 when founder William Wilson invented the world’s first baby carriage. This design has evolved over almost 150 years into the modern day pram. Nonetheless, Silver Cross has remained true to its heritage with its trademark high-quality craftsmanship and design.

Over the years, Silver Cross has cemented itself as a household name throughout Britain and the world, renowned for producing beautifully crafted, innovative products to meet the changing demands of modern families and give babies the best start in life. 

The challenge

Silver Cross required a modern, off-the-shelf package to replace its ageing legacy CRM system. The solution needed to seamlessly link with the Microsoft Dynamics 365 ERP application and the Silver Cross website. 

The solution

Key elements, including usability, compatibility and customisation to suit internal processes, were each factored into the creation of an updated CRM solution that would meet the needs of the entire business.

These fundamental factors, coupled with outstanding technologies from TSG's partner Microsoft, united to form a futureproof solution with the flexibility to evolve with the company.

In order to keep Silver Cross' new system running smoothly, the business also chose TSG’s highly-skilled team to provide ongoing managed IT support.

“TSG recently completed a project to install Microsoft Dynamics CRM for Silver Cross, replacing our legacy system. We found its expertise to be faultless throughout the install, which was brought in on-budget and ahead of schedule.”

- Riccardo Baldoni, Head of IT & Customer Experience

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